THE AESTHETIC
As KT Hair Co has grown, the brand has grown with it, expanding across locations, services, and its extension line while maintaining the same recognizable point of view. From the salon experience to the website and every touchpoint in between, the identity was designed to feel cohesive, feminine, and effortlessly cool: really good hair, a little salt in the air, and a brand that feels just as much like a lifestyle as it does a salon.
THE WEBSITE
The KT Hair Co website was designed as an extension of the salon itself, elevated, effortless, and distinctly coastal. Soft ocean-inspired tones, generous white space, refined typography, and sun-soaked imagery create a digital experience that feels relaxed without losing its sense of luxury. With two locations in Ponte Vedra and St. Augustine, the site needed to make exploring services, meeting the stylists, shopping hair extensions, and booking an appointment feel seamless while still giving the brand room to breathe. Every detail was intentionally pared back, allowing the photography, services, and signature KT aesthetic to take center stage.
THE DIGITAL DIRECTION:
Coastal Editorial
KT HAIR CO
BRAND IDENTITY + WEB DESIGN
KT Hair Co is a coastal hair salon rooted in effortless beauty, lived-in hair, and the laid-back energy of life by the water. Inspired by the owner’s naturally beachy style, the identity blends soft ocean blues, sun-washed neutrals, and refined typography to create a brand that feels elevated without losing its relaxed personality. The goal was never to create something overly polished or precious, it was to capture that distinctly coastal kind of luxury that feels beautiful, easy, and completely at home in Ponte Vedra and St. Augustine.
AESTHETIC KEYWORDS